Welcome To Pure Natures Design

Our visionary leadership team, led by President/CEO Michael Babcock at Pure Natures Design™, is an essential part of who we are today. These long-standing relationships were forged over many years of working side-by-side with the best leadership in the industry always focused towards one collaborative goal. Collectively, this dedication formed our current executive leadership team. We wanted to create an unparalleled company with your individual needs in mind, whether as a consumer or brand partner. Through ever-evolving innovation, and with utmost integrity, our experienced executive team strives to stand apart from the pack, and build a legacy company that you can be proud of; one you can truly call home.


President and CEO

Behind every successful entrepreneur is a humble beginning, raw passion for building something great out of nothing, and a relentless drive to push beyond the challenging moments to turn a dream into reality.

Today as the President/CEO of Pure Nature's Design, Michael shares his vision and years of experience and knowledge to help other entrepreneurs reach their dreams. He brings more than 30 plus years in the direct selling industry and 40 plus years of industry leadership, business development expertise, and executive management experience to his role with the company. Michael has set out to create a company built on the principles of trust, integrity, and ethics.

A company which at its foundation puts people first, gives back to the community, and becomes a home for its distributors that want to help enhance the lives of others. The core foundation of our business model is people that envision a healthier community driven by people helping people to introduce products that are focused on one of the biggest problems the world has today. “Our Health”

Pure Natures Design has launched into the fastest growing industry in the world, the health and wellness and CBD industry creating a one stop wellness platform. Pure Natures Design will address the 4.2 Trillion Health and wellness industry with direct-to-consumer sales. “Instead of brick and mortar, its click and order”. Mr. Babcock has also partnered with his long-time business associate, “world-renowned scientist” Dr. Ann de Wees Allen. Michael already has an incredible track record working with Dr. Allen which began in 2007. This previous company that Michael Co-owned and Co-founded literally began on his dining room table and brought in over $60 million in gross sales with over 80,000 established customers throughout the U.S.

“The Two most Important Days in Your Life….
The Day you are Born, and the Day you find out why”

“Mark Twain”

Science Innovator and Strategic Powerhouse

Always Staying on the Leading Edge of Science and Medical Breakthroughs

Here at Pure Natures Design we are committed to helping you live a complete healthy life so you can always look and feel you best. Healthy living begins with you. We are committed to bringing you the latest in advanced innovative science that holds the key to many of life’s mysteries. Our initiative is to bring knowledge and awareness so you can make a well-informed decision on the most current nutritional science breakthroughs, backed by 30 years of clinical trials and scientific research studies. Our Medical Advisory Team is consistently raising the bar by staying on the cutting edge to deliver an incredible line of products with real solutions for real people, to achieve real results.


Board Certified Doctor of Naturopathy Clinical Trials - Biomedical Research

Dr. Allen is a leading Clinical & Medical Researcher, conducting cutting edge research in the fields of the Glycemic Index, Brain Glycemic Indexing, Neural Nutrition, Switch the Brain, Switch the Game, Thermogenesis, Obesity, Childhood Obesity, Key Codes to Adipose Tissue Fat Cells, Sickle Cell Disease, Metabolic Medicine, Growth Hormone, Anti-Aging, L-Arginine, Human Sports Performance, and Food Addictions.

As Chief of Biomedical Research at the GLYCEMIC RESEARCH INSTITUTE®, Dr. Allen heads the only Glycemic Research U.S. government Certification program in the Nation, conducting 30 years of Human In Vivo Clinical Trials for the largest food companies in the world (Glycemic.com). The Glycemic Research Institute® is certified by the United States government, the Canadian government, and the United Kingdom governments to conduct Glycemic Research, Diabetic Research, Obesity Research, and FDA Claim substantiation for foods, beverages, Nutraceuticals, and Pharmaceuticals. Dr. Allen received the first Glycemic Patent ever awarded worldwide, the first and only Low Glycemic Fat-Burning Coffee & Tea Patent, and the discovery and Patents for safe L-Arginine, and Blind Amino Acids. Sickle Cell Patents (USPTO.gov). Dr. Allen was named the World’s Leading L-Arginine Researcher by the Sickle Cell Anemia Organization, and addressed the United Nations General Assembly on the topic of her research in the field of L-Arginine and Sickle Cell polymorphisms. Dr. Allen’s Patents & Technology have generated over a $1 Billion dollars globally, and she is considered one of the most successful scientists in the world.

  • • Front page of the Wall Street Journal – $300 Million Dollar Coffee
  • • “Breakthrough Product of the Year” by Success Magazine
  • • First Scientist to Address the United Nations General Assembly on L-Arginine (World Sickle Cell Conference)
  • • Who’s Who of American Inventors
  • • Who’s Who in Diabetes Education and Research by the American Diabetes Association
  • • American Diabetes Association Council on Nutritional Science & Metabolism

    Healthy Coffee Lifestyles

    Healthy Coffee Lifestyles™ brings 30+ years of experience in the coffee industry to the table with 20 years as a specialty coffee roaster. This Vertically Integrated Partnership with Master Roaster Kristy Virtue is a match made in heaven and the heartbeat of Pure Natures Design with our 12,000 square feet of Manufacturing and distribution to ensure you products will always arrive on time. Healthy Coffee Lifestyles™ established itself as a specialty roaster in 1989 when we opened operations in Livermore, California. Since 1989, Healthy Coffee Lifestyles™ has been enjoyed by coffee lovers in restaurants, cafes,

    We have combined our expertise and knowledge in both the commercial and gourmet segments of the coffee business. We have packed/private labeled coffee for some of the food industry's largest accounts like Nestlé, Sara Lee, as well as large corporate accounts like Disneyland and Disney World, Target, Baskin Robbins, and Winchell's Donuts. We believe coffee is an art, not a process. In order to be the best, we focus on doing one thing well -- coffee. Healthy Coffee Lifestyles™ utilizes state-of-the-art infrared roasters that evenly roast every bean locking in the flavor and aroma. You will find that our coffees are never bitter, never burnt. Healthy Coffee Lifestyles™ consistently produces smooth, low acidic and full flavor coffees for every coffee profile every time. Week in and week out, Healthy Coffee Lifestyles™ provides the consumer with the best tasting and freshest coffee available. With an artisan approach to roasting coffee, our Roast master and President, Kristy Virtue and Michael Babcock, CEO, takes great pride in crafting some of the best coffee produced in the world. Starting with the best coffee beans money can buy, blending the coffees using unique recipes, and artisan roasting with small batches brings out the special characteristics of each bean, Healthy Coffee Lifestyles™ packages and ships coffee immediately to ensure the freshest product available. We work with one of the world's largest coffee importers to bring our customers the exact coffees and pricing required to meet their needs. Healthy Coffee Lifestyles™ has a strong product portfolio to help meet your customer's needs and the coffee expertise to help you grow your coffee segment.

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